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About Us


Standard Issue was founded by Nigel Richards in the late 1980’s. The label quickly developed a loyal following of local creatives who coveted its high quality merino knitwear and handmade shoes. In 1990 Standard Issue’s flagship store opened on Kitchener Street in Auckland. In 2005 Phil Bramley took the brand under his wing. His advanced knitwear plant in Eden Terrace, Auckland, meant Standard Issue could expand into other yarns and utilise the latest international knitwear technologies. Standard Issue remains 100% New Zealand designed and made to this day.


Standard Issue remains renowned for its unbeatable quality and meticulous manufacturing methods. Utilising wholegarment seamless knitting technology and top quality natural fibres, Standard Issue continues to create thoughtfully designed and sustainably made knitwear that will stand the test of time. We source the best yarns from around the world and carefully test each one to ensure it performs to our high standards. Manufacturing in New Zealand ensures our garments are made ethically, sustainably and with tight control quality from start to finish. Our staff have over 200 years’ of collective experience; from the knit technicians through to hand finishers, our team is passionate about creating beautifully made garments. Thoughtfully designed, sustainably created, quality New Zealand made knitwear.