Jumper for Jumper
Standard Issue in partnership with Middlemore Foundation
Last year, 1 in 9 Kiwi kids lived through winter without access to basic needs like sufficient food, a good bed, or warm clothing.
For our most vulnerable families and their tamariki living in impoverished conditions, winter is a challenging time. That’s why we’re determined to help keep as many kids as warm as we can through the cooler months. Access to everyday necessities and a means to keep warm will help these children combat the cold and preventable illness.
This winter for every Standard Issue Jumper purchased online or in our Newmarket store, we gifted a woollen jumper to a child in need of an extra layer of warmth. We're pleased to announce this year we donated 824 jumpers! We will run this intiative each winter and look forward to working with our community to donate even more jumpers next year.
Partnering with the Middlemore Foundation who work closely with local communities means we can be sure the jumpers are gifted to those who are most in need. Our gifted jumpers are crafted in our Auckland workroom by our diverse team of skilled craftspeople, with zero-waste, warmth, and longevity in mind. We understand that small changes can have a powerful impact. Drawing on our resource and team of makers, together with your support we are able to help warm up winter for our most vulnerable tamariki.